Paid search
Google Ads & Shopping
Search, Performance Max and Shopping built to scale profitably, not just to spend the budget.
Your growth marketing team, without the headcount.
D4 Network gives growth-focused brands a vetted team of paid media, SEO and tracking specialists — for less than the cost of one in-house hire.
Operating in Dubai, London, Los Angeles and Paris — working with growth-focused brands in each market.
What we run
Every channel, one accountable team.
Paid social
Meta & LinkedIn Ads
Prospecting and retargeting on Meta, and LinkedIn campaigns built for long B2B cycles and high-value leads.
Organic
SEO & Content
Technical fixes, content and authority building that compound alongside your paid activity.
Feeds
Merchant Center & Feeds
Feed architecture, disapproval clean-up and Merchant Center health — the work that quietly decides whether Shopping performs.
Tracking
GA4 & Server-Side
Server-side tracking, GA4 and conversion setup so your reporting matches what actually happened.
Creative
Ads & Landing Pages
Ads and landing pages built to convert, tested against your own account data rather than best-practice guesswork.
In-house vs outsourced
Two ways to staff paid media.
Both work. The difference is how fast you start, how much breadth you get, and how much of the cost is fixed.
| Factor | In-house team | Outsourced with D4 |
|---|---|---|
| Time to start | Recruitment, a notice period, then 2–3 months of ramp-up | Working the account in week one |
| Skills covered | One person’s strengths | Paid search, paid social, SEO, tracking and creative, all in one team |
| Cost structure | Salary, benefits, visa, equipment and recruitment fees, fixed whether or not the workload is there | One monthly fee, scoped to the work |
| Flexibility | Adding a channel means another hire | Add a specialist and adjust the scope |
| Perspective | Close to the brand, which makes blind spots hard to see | An outside view, shaped by other accounts |
| Best when | You have a large, always-on workload and need someone embedded in the brand | You want breadth, speed and room to flex without carrying fixed headcount |
Many teams keep an in-house lead and outsource the specialist layer. Either way, we can scope it against your own role spec.
The network
The specialists on your account.
Four specialists, 10+ years' combined experience. You approve the team before anything launches — no junior hand-offs after the pitch.
Google Ads
Meta Ads
LinkedIn Ads
SEO
Shopping & Feed
Creative & Design
Landing Pages
Analytics & Tracking
Paid Search Lead
Paid Social Lead
SEO Lead
Strategy Lead
Who's behind the network.
D4 Network is a small, senior team — four specialists covering paid search, paid social, SEO and strategy, running accounts for luxury retail, ecommerce and B2B brands across Dubai, London, Los Angeles and Paris.
10+
Years' combined experience across the team
7+
Luxury retail brands managed across the GCC
4
Markets covered daily — Dubai, London, Los Angeles and Paris
Background across global media agency networks in the UK and MENA, and in-house in luxury retail.
Consultancy
A second opinion when the numbers drop.
Performance is down, the client is unhappy and the usual explanations have run out. Bring us in for a fixed-scope review and a fresh, senior view of the account.
Agencies with a client in trouble
In-house teams wanting an outside check
Talk to us about an account
- 01
Audit
Account structure, spend efficiency and measurement gaps, checked line by line against what the platforms are actually reporting.
- 02
Diagnosis
What is really driving the drop, with the data behind it rather than a theory.
- 03
Recovery plan
Prioritised by impact and effort, and written so it can go straight to the client.
- 04
Hand-back or hands-on
Your team runs the plan, or we stay on and help run it.
Findings can go to your client under your name. Scope is fixed and agreed before anything starts.
AI-first
AI on the volume. People on the decisions.
Every agency says they use AI now. Here is exactly where it goes on your account, and where it doesn't.
Creative volume
Copy tested, not guessed
Dozens of ad variants generated and tested against your own account data, instead of three written by hand and left running for a quarter.
Analysis
Days of work, done in hours
Search term mining, competitor and SERP analysis, feed diagnostics — the unglamorous work that usually gets skipped because it takes too long.
Reporting
Less deck, more decision
Reporting pulls itself together, so the hours you pay for go into changing the account rather than describing it.
Product data
Feeds built at scale
Product titles and descriptions generated and tested across thousands of SKUs — the work that decides whether Shopping gets impressions, and the work nobody has time to do by hand.
Bidding strategy, budget calls and what to do when performance drops stay with the specialists on your account. We use AI to cover more ground, never to decide where your money goes.
How it works
Four steps to a live account.
01
Discovery call
30 minutes on the account, the goals and the tech stack, so we can scope properly before quoting.
02
Match specialists to brief
We assemble the squad around your vertical, your channels and your tech stack.
03
Approve team and scope
You see who is working on the account and exactly what's included before anything starts.
04
Launch and report
Go live with one dashboard pulling from GA4 and server-side tracking, not four separate exports.
Pricing
Built around what your account actually needs.
Four ways to work with us. Scope and cost are confirmed in a discovery call — no surprise line items later, no annual lock-in.
Single Channel
One platform, rebuilt and run properly.
- Google, Meta or LinkedIn
- Account restructure and bid strategy migration
- Weekly search term, placement and audience exclusions
- Conversion tracking audited and repaired
- Bi-weekly reporting, one named channel lead
Paid Media
Search and social run against one blended target.
- Google Ads plus Meta or LinkedIn
- Budget allocated against blended CPA or ROAS, not per-channel vanity metrics
- Audience and exclusion lists synced across platforms
- Merchant Center health and disapproval monitoring
- Two named specialists on the account
Growth Stack
Paid media on top of measurement you can trust.
- GA4 and GTM rebuild with server-side tagging
- Enhanced conversions and offline conversion imports
- Attribution model and lookback windows reviewed
- Landing page CRO — hypothesis, build, test
- Monthly roadmap against a written measurement plan
Full Engine
The full technical stack — paid, organic, data and strategy.
- Technical SEO audit, fixes and content programme
- Feed architecture, supplemental feeds and custom labels
- Warehouse-backed reporting — one source of truth across channels
- Four-specialist squad across paid, SEO, tracking and strategy
- Weekly strategy call
Each tier includes the work in the tiers before it. Scope is confirmed in a discovery call and agreed in writing before anything starts.
Get in touch
Let's talk about the account.
Send a quick note about what you're running and what you're looking to move. We'll come back within one working day.
Operating in
Dubai · London · Los Angeles · Paris
First step
A 30-minute discovery call. You bring context on the account and what you're trying to move; we come back with how we'd approach it and what it would cost.